Stop Losing Deals to Competitors Who Got There First
Verata shows you every company that matches your thesis and every path you have to reach them—before they hit the market.
Trusted by deal teams at leading PE firms including 3 of the top 10 | "The single most valuable tool in my sourcing stack" — Principal, Growth Equity Firm
You Have the Network. You Just Can't See It.
You've spent years building relationships. Your firm has decades of them. But when you're trying to reach the CEO of a promising target, you're stuck clicking through LinkedIn, asking around the office, and hoping someone knows someone.
Meanwhile, a competitor with a clearer view of their network is already on the phone.
Every day, you're piecing together information from five different sources just to answer basic questions:
- ?“Who in our firm knows someone at this company?”
- ?“What's the revenue of this private company?”
- ?“Who are the other players in this space?”
- ?“Is this company even in our buy box?”
You're not paid to do research. You're paid to find deals and build relationships. But you're spending 10+ hours a week on manual work that should take minutes.
Your Entire Network, Mapped. Every Target Company, Profiled.
Verata combines relationship intelligence with private company data in a single platform built specifically for PE deal sourcing.
See Every Path to Every Target
Never wonder "who knows who" again. Verata automatically maps the connections between your firm's employees, alumni, and advisors and the executives at any target company.
- Visualize 1st, 2nd, and 3rd-degree connections instantly
- See the shared experiences that make introductions warm—same firm, same school, same board
- Know exactly who to ask for an introduction and why they can help
“I used to spend an hour before every CEO meeting trying to figure out if we had a connection. Now I know in seconds—and I've converted three relationships into proprietary deals this year because I reached out through the right person.”
Principal
Healthcare-Focused PE Firm
Know What You Need to Know—Before the Call
Stop flying blind into conversations. Verata gives you comprehensive profiles on private companies, including data you can't find anywhere else:
- Revenue estimates based on comparable company analysis
- Historical headcount trends from LinkedIn data
- Complete funding history with investor details
- Leadership team with full career histories
- Competitive landscape and comparable companies
“I walked into a meeting knowing their revenue estimate, their headcount trajectory, and that their CFO used to work with our Operating Partner. The CEO asked how I knew so much about them. That's how you win.”
Director
Mid-Market Buyout Firm
Find Every Company That Fits—Before They Go to Market
Your thesis is specific. Your search should be too. Verata lets you filter the private company universe by the criteria that actually matter:
- Geography down to the state and metro level
- Revenue range (estimated for private companies)
- Industry and sub-industry classification
- Ownership status (PE-backed, founder-owned, corporate subsidiary)
- Headcount and growth trajectory
Built for How You Actually Work
Verata isn't another database to check. It's the command center for your sourcing workflow.
Pipeline Review
Start the day knowing what's changed. Which tracked companies added headcount? Who raised funding? Which CEO changed roles? Your alerts surface what matters.
60-Second Prep
Pull up any company or contact and know their full story. Funding history, leadership team, your firm's paths in—everything you need to walk in prepared.
Systematic Coverage
Run searches against your thesis criteria. Identify gaps in your coverage. Export targets for team review. Build market maps in minutes, not days.
Pipeline Update
Track every company you're cultivating. Log your outreach. Show your Partners exactly where you're spending your time and what's in the pipeline.
The Math is Simple
You're not buying a tool. You're investing in proprietary deal flow.
If Verata helps you find one company you wouldn't have found, reach one CEO through a warm path instead of cold, or win one competitive process because you moved faster—it's paid for itself many times over.
$150M
Average deal size
15-20%
Proprietary discount vs. auction
$22-30M
Value of that discount
A fraction
Verata cost
“We closed a $200M deal last year that started with a Verata search. The company wasn't on any banker's radar. We found them, we had a path to the founder through an alumni connection, and we got there before anyone else. That one deal paid for Verata for the next fifty years.”
Principal
Industrials-Focused PE Firm
Why Verata Instead of What You're Using Now
| Challenge | LinkedIn + PitchBook | Verata |
|---|---|---|
| Finding warm paths to targets | Manual, 30+ minutes per search | Instant, automated across your firm's network |
| Private company revenue data | Limited or unavailable | Estimated via comparable analysis |
| Searching by your specific criteria | Generic filters, incomplete data | Purpose-built for PE (ownership, stage, sector) |
| Tracking target companies over time | Spreadsheets, manual updates | Automated alerts and saved pipelines |
| Preparing for meetings | 5+ tabs, cobbled together | Single profile with everything you need |
Finding warm paths to targets
LinkedIn + PitchBook
Manual, 30+ minutes per search
Verata
Instant, automated across your firm's network
Private company revenue data
LinkedIn + PitchBook
Limited or unavailable
Verata
Estimated via comparable analysis
Searching by your specific criteria
LinkedIn + PitchBook
Generic filters, incomplete data
Verata
Purpose-built for PE (ownership, stage, sector)
Tracking target companies over time
LinkedIn + PitchBook
Spreadsheets, manual updates
Verata
Automated alerts and saved pipelines
Preparing for meetings
LinkedIn + PitchBook
5+ tabs, cobbled together
Verata
Single profile with everything you need
What Principals Are Saying
“Verata changed how I source. I used to feel like I was guessing—reaching out cold, hoping something would stick. Now I have a system. I know who to target, how to reach them, and what to say when I get there. My proprietary deal flow has tripled.”
Principal
Growth Equity Firm
$1B+ AUM
“The path mapping is magic. I found out our Managing Partner went to business school with the Chairman of a company I'd been trying to reach for six months. One email from him and I had a meeting. That's the power of actually seeing your network.”
Director
Healthcare PE Firm
$500M-1B AUM
“I run three thematic searches every Monday morning. Takes me ten minutes. I've found more actionable targets in six months with Verata than I found in two years of relying on banker coverage.”
Principal
Technology-Focused PE Firm
$2B+ AUM
Start Finding Deals Your Competitors Can't
Join leading PE firms including 3 of the top 10 using Verata to source proprietary deals through relationships.
No credit card required • Full access for 14 days • See your firm's actual network mapped
Frequently Asked Questions
Most firms are up and running in less than a day. We map your firm's network automatically using proprietary methods to identify verified professional relationships. You'll see your first relationship paths within hours.
LinkedIn is full of low-quality connections—people accept requests from anyone. Verata identifies only high-quality, verified professional relationships using proprietary methods. When you ask for an introduction through Verata, you know the relationship is real. You won't embarrass yourself asking the wrong person.
We estimate revenue using comparable company analysis—the same methodology you'd use in a model. We show you the comps we're using and the methodology so you can assess confidence. For most private companies, it's the best estimate available anywhere.
Yes. We integrate with DealCloud, Salesforce, and Affinity on our Professional and Enterprise tiers. Your pipeline stays synced, and your outreach stays coordinated.
Absolutely. Our trial gives you full access with your firm's real network mapped. You'll see immediate value—and you'll know exactly what you're buying.